The Economist does make one salient point when they say that Premier League clubs “... will never voluntarily disadvantage themselves by cutting ticket prices significantly. So unless they agree a league-wide pricing protocol, they will be more influenced by what the market will bear.” It’s becoming increasingly clear that leaving clubs to their own devices with regards to ticket prices is creating havoc by pricing their most loyal supporters out and establishing scaffolds of inequality throughout English football. It may be that the solution is a league-wide cap on ticket prices. The consensus among fans seems to be that £30 is a good maximum cap across the league. That seems reasonable to me, but I suppose I’m biased. Yet even if an agreed-upon cap splits the difference between the linked survey and, say, Liverpool’s proposed price ceiling of £77 next season (which will be the highest in the league), that would result in a maximum price of roughly £54 across the board, which would still be an improvement.

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